Boys & Girls Clubs of America

Director Movement Communications

2 weeks ago
Job ID
Marketing & Comm National
Atlanta, GA


Under the direct supervision of the Senior Director of Communications, the Director of Movement Communications is responsible for developing the strategy as well as executing and analyzing the communications to the Boys & Girls Clubs Movement through a variety of channels. The Movement is defined as the Boys & Girls Clubs of America (BGCA) and its Board of Directors, as well as the 4,300 independent Boys & Girls Clubs throughout the U.S. and their independent Board of Governors. This position plays a key role in advancing the organization’s 2025 strategic plan as well as other key Movement-facing initiatives. In addition, he/she will lead the creation of the structure and governance of future BGCA communications to the Movement, and will develop and execute a comprehensive multi-year Movement-facing communication plan.


  • Leads the development and ongoing enhancement of the Movement-facing communication strategy as it relates to: email; intranet; crisis communications; advocacy communications; executive communications; BGCA national staff communications; emerging digital platforms; training and development opportunities as communication platforms; apps; community building (turning Movement volunteers into Movement ambassadors); BGCA National and Regional conferences; field-facing team communications; and mailed communications
  • Develops concise Movement-facing communications
  • Partners with other BGCA departments to ensure consistent messaging and alignment to BGCA’s overall strategy to the Movement
  • Assists with developing strategy to increase engagement on existing communications channels
  • Identifies, tests and works with IT to scale new technological solutions for additional communications channels
  • Helps increase the reach and engagement with Club staff at all levels by utilizing technology solutions like a CRM system to target messaging for Movement-facing campaigns
  • Assists in obtaining data and populating the CRM as well as developing a plan for ensuring data remains current
  • Assists in developing a broader digital communications strategy focused on targeted messaging to segmented audiences
  • Applies and benchmarks new measurement tools to track success
  • Stays current on data, trends and best practices as they relate to communications
  • Works with Senior Writer to review communications coming from BGCA
  • Solicits and obtains support from other BGCA teams on the concept of moving to a centralized communication structure
  • Builds out the role of a centralized communications structure
  • Writes the policy and governance document, and circulates it for approval
  • Helps craft and/or edit messages from other BGCA departments
  • Seeks agreement on timing and medium to be used with other BGCA departments
  • Continues research on how BGCA departments communicate to the Clubs
  • Dives deeply into field-facing BGCA teams on their communication preferences and cadence in an effort to reduce volume and seek opportunities to synthesize messages
  • Works with Clubs to form focus groups and other reporting methods to learn how they want to receive information; how BGCA can better engage them; what tools they prefer to utilize; and how to enhance two-way communication
  • Develops and socializes Movement-focused multi-communications plan
  • Prepares final draft and leads execution
  • Participates on cross-functional project teams as necessary
  • Liaises with leaders within the organization and Clubs on communications
  • Assists other areas of the communications team and organization as needed
  • Demonstrates strong dedication to being a good steward of budget and donor dollars
  • Demonstrates BGCA mission-driven iCARE values of collaboration, accountability, respect and excellence
  • Adheres to organizational policies and procedures as described in BGCA’s Employee Handbook, Ethics Policy and elsewhere

No direct Reports. May monitor and coordinate the work of temporary employees and student interns.


  • Minimum ten years’ experience in communications with at least three years developing strategic communications
  • Bachelor’s degree in a related field (communications, PR or journalism)
  • Knowledge of cutting-edge communication tactics and vehicles
  • Experience with large transformation initiatives (i.e., technical, organizational, behavioral shifts, etc.)
  • Demonstrated success driving cross-functional teams toward the completion of a project or common goal
  • Strategic thinker
  • Superior oral and written communication skills
  • Excellent interpersonal skills
  • Collaborative team player with a “can-do” attitude
  • Demonstrated leadership skills, professionalism, ethical behavior and decision-making
  • Strong project and time management skills
  • Diplomacy and problem resolution skills
  • Works well under pressure with competing deadlines
  • Able to manage ambiguity
  • Proactively approaches priorities
  • Proficient in Microsoft Office suite and SharePoint
  • Ability to clearly and concisely exchange ideas, facts, technical information and direction, in person, by email and by telephone.   Physical requirements include: sight, sitting for at least four hours per day, stooping, grasping/motor dexterity skills, skills essential for successful communications, including speaking and writing

Normal internal office environment. Travel estimated at approximately 10-15% (up to 2 - 5 days or more in a month, depending upon scheduling requirements).  The individual selected for this position must possess and maintain a valid driver’s license and be able to navigate areas of the country or abroad by using a map, or other direction methods.  Ability to travel by car or plane.


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