Boys & Girls Clubs of America

Director, Marketing Teens

Posted Date 1 week ago(2/13/2018 5:01 PM)
Job ID
2018-3034
Category
Marketing & Comm National
Location
Atlanta, GA

Overview

This position will advance Boys & Girls Clubs’ (BGCs) brand equity by elevating the role Clubs play for teens, and demonstrating the position impact of Clubs in the areas of college and career readiness, and workforce development. The position will focus on establishing BGCs as a leading advocate for kids and teens by positioning the brand as a youth development leader on these topics. The M&C Director of Teens will lead development and execution of integrated marketing and communications plans inclusive of a diverse mix of tactics to achieve identified goals, including but not limited to public relations/thought leadership, social/digital marketing and content/storytelling. This position will demonstrate a relentless pursuit of excellence and steadfast determination in the development and execution of marketing and communications activities to efficiently and effectively deliver results.

 

This position is also responsible for delivering value to identified partnerships/sponsorships supporting teen programs and initiatives, by leading execution of mutually beneficial plans. This is a highly collaborative position that will serve as subject matter expert for the “teens” outcome area, and will provide expert marketing and communications guidance cross-functionally to advance organizational goals. The M&C Director of Teens will serve as lead for all marketing and communications activities within this outcome area, serving as key point of contact for a number of internal and external teams, and delivering excellent service, interpersonal skills and leadership in all interactions.

 

 

The M&C Director of Teens will demonstrate Boys & Girls Clubs of America’s ICARE Values – Integrity, Collaboration, Accountability, Respect and Excellence. 

 

 

Job Functions:

  1. Marketing & Communications Leadership
  • Lead BGCA’s marketing and communications strategy to advance BGCs leadership position on teens and elevate the impact from partnerships/sponsorships of this platform.
  • Manage annual marketing and communications plan that:
    • Advances the Boys & Girls Clubs brand, positioning BGCA as an expert on teens, college/career, and workforce development with the general public.
    • Establishes BGCs as a youth development leader on teens, college/career, and workforce development platform, with a focus on target influencer audiences (i.e. youth development industry, educators, government officials, corporations/foundations).
    • Supports locally driven teen membership recruitment and retention efforts with tools, training and best practices delivered to local Clubs.
  • Develop integrated marketing and communications plans, leveraging a variety of disciplines to achieve identified goals, including (but not limited to)
    • Public relations
    • Thought leadership and expert/organizational positioning
    • Social media
    • Digital marketing
    • Multi-media content and storytelling (i.e. written, video, photo)
    • Traditional and new media advertising
  • Leverage data and insights to inform development and execution of plan.
  • Identify and pioneer new approaches to ensure relevancy in this outcome area, and ensure effectiveness in achieving goals.
  • Ensure consistency in brand and message across all efforts.
  • Develop approach for scaling and localizing marketing activities for successful implementation within a federated model.
  • Responsible for identifying and leveraging strategic alliances, such as other NGOs and industry leaders, for thought leadership and visibility.
  • Deliver metrics and reporting on marketing efforts and resource expenditures for teen strategy and college/career, and workforce development platform.
  • Stay current on data, trends and best practices for marketing and communications

 

  1. Partnership Marketing
    • Responsible for sponsorship activation (integrated marketing and communications efforts) for corporate and foundation partnerships, and strategic alliances that support BGCA’s teens, college/career and workforce development platform.
    • Lead development and execution of annual marketing and communications plans for identified sponsorships.
    • Serve as marketing and communications point of contact with identified sponsors, working with a variety of partners and agencies, to ensure fulfillment of contracts and deliver mutually beneficial objectives.
    • Deliver service-minded attitude and approach with all internal and external partners, anticipating needs and advancing opportunities to meet mutually beneficial goals.
    • Oversee engagement and activation of strategic alliances (i.e. NGOs, industry experts) to advance brand.
    • Provide marketing support for fundraising new business efforts for current and new corporate partnerships related to teens and college/workforce development.

 

  1. Leadership:
    • Serve as marketing and communications subject matter expert for teens, college/career and workforce development
    • Provide expert counsel and guidance to internal and external stakeholders on marketing strategy and planning.
    • Liaise with internal and external stakeholders such as BGCA staff, Clubs, corporate partners, strategic alliances, marketing industry and others.
    • Stay current on data, trends, competitive landscape and best practices in youth development, specifically teens, college/career and workforce development

 

  1. Collaboration:
  • Work collaboratively with all marketing and communications staff to deliver integrated plans and activations.
  • Work cross-functionally with BGCA departments, including but not limited to Program, Training & Youth Development Services, and Resource Development
  • Work collaboratively with corporate partner brand teams to develop and execute marketing plans and activate assets.

 

  1. Support Business Operations:
  • Participate on cross-functional project teams, as required.
  • Perform other duties as assigned by the National Director of Marketing & Communications, or other Marketing Leadership Team members.
  • Demonstrate strong dedication to being a good steward of budget and donor dollars’.
  • Demonstrate BGCA mission driven values of integrity, excellence and inclusion and integrate into work environment and ways of work.
  • Adhere to organizational policies and procedures as described in BGCA’s Employee Handbook, Ethics Policy and elsewhere.

 

Responsibilities

Skills and Traits

  • Business Acumen:
  • Has strong strategic acumen with a bias for execution and knows how the business works
  • Embraces measurement and accountability
  • Is aware of the nuances of a multi-local affiliated or franchised business
  • Strong communication skills that transcend an organization vertically and horizontally

 

  • Demonstrates Knowledge of Marketing:
    • Possesses the functional and technical knowledge and skills to perform the job with a high level of accomplishment
    • Is able to represent and articulate the vision and plans of the marketing function
    • Is knowledgeable about policies, practices, trends, competition, technology and information affecting marketing, the business and the organization
    • Is astute in the marketing disciplines and best practices

 

  • Action Oriented:
  • Enjoys working hard
  • Is full of energy for the things that are challenging
  • Not fearful of acting with minimal planning
  • Seizes more opportunities than others

 

  • Managing Vision and Purpose:
  • Champions vision of core purpose
  • Proactively identifies challenges or barriers to achieving vision
  • Is optimistic
  • Assists in achieving mileposts and symbols to rally support behind vision
  • Transparent and collaborative regarding vision and purpose
  • Can motivate others behind vision and mileposts

 

  • Decision Quality:
  • Makes good decisions based on wisdom, analysis, experience and judgment
  • Most of solutions and decisions turn out to be correct
  • Sought out by others for advice and solutions

 

  • Customer Focus:
  • Is dedicated to meeting the expectations and requirement of customers
  • Gets first-hand customer information and uses it for improvements in products and services
  • Acts with customers in mind
  • Establishes and maintains effective relationships with customers
  • Gains customers’ trust and respect

 

  • Peer Relationships:
  • Can quickly find common ground and solve problems for the good of all
  • Can represent his/her interests and yet be fair to other groups
  • Can solve problems with peers with a minimum of noise
  • Is seen as a team player and is cooperative
  • Easily gains trust and support of peers
  • Encourages collaboration and can be candid with peers

 

  • Priority Setting:
  • Spends time on what is most important
  • Quickly zeros in on the critical few and put the trivial aside
  • Can quickly sense what will help or hinder accomplishing a goal
  • Eliminate roadblocks and creates focus

 

  • Plans, Organizes, and Manages Time Effectively
    • Figures out the simplest processes necessary to get things done
    • Orchestrates multiple activities to accomplish a goal
    • Scopes out projects accurately
    • Breaks down projects into tasks, develops schedules, makes assignments; organizes people and activities
    • Knows what to measure and how to measure it

 

  1. Creates an Approachable Environment
    • Possesses a sense of humor
    • Is sensitive to and patient with the anxieties of others, particularly those new to the Movement
    • Practices attentive and active listening

 

  1. Demonstrates Intelligence and Perspective
    • Is bright, intelligent, sharp, capable and agile
    • Deals with concepts and complexity comfortably
    • Learns quickly when facing new problems
    • Is open to change; enjoys the challenge of the unfamiliar work

 

  1. Deals with Ambiguity
    • Shifts gears with ease
    • Can act without having all the information at hand
    • Handles risk and uncertainty

 

  1. Demonstrates Confidence and Credibility
    • Enjoys leading projects
    • Takes an unpopular stand when appropriate
    • Encourages debate
    • Sets strong but flexible standards
    • Able to balance conflicting demands
    • Takes personal responsibility

    

  1. Provides Information Clearly and Succinctly
    • Effectively presents in a variety of settings
    • Is able to translate complex ideas and concepts
    • Provides individuals with information so they can make accurate decisions

 

  1. Consults
    • Makes self-available for consultation to individuals/organizations
    • Helps the client look past surface issues to get to root causes
    • Offers relevant tools, information, and recommendations to cover gaps in client skills/knowledge
    • Offers deliverables and brings issues to closure in a timely fashion

 

  1. Ethics and Values:
  • Adheres to appropriate and effective set of core values during both good and bad times
  • Acts in line with those values
  • Practices what is preached

 

  1. Integrity and Trust
  • Is widely trusted
  • Is seen as direct and truthful
  • Can present the unvarnished truth in an appropriate and helpful manner
  • Keeps confidence and admits mistakes
  • Does not misrepresent self for personal gain

 

Qualifications

Qualifications:

  • Bachelor’s degree in marketing, advertising, communications, public relations, and/or similar degree preferred
  • Minimum of 5-10 years of experience
  • Strong experience leading integrated marketing and communications strategies and producing high quality execution, with demonstrated proficiency in public relations, content/storytelling and digital/social media.
  • Service-oriented mind-set with exceptional interpersonal and communication skills.
  • Proven track record in managing through complex issues to desired outcome
  • Strong ability to manage multiple projects, timelines and budgets with a commitment to high quality and attention to detail to deliver upon identified goals on-time and on-budget
  • Demonstrated success driving cross-functional teams toward completion of a project or common goal
  • Experience leading marketing within identified area of focus a plus (teens, college/career and workforce development).
  • Advanced capabilities of Microsoft Office (e.g. Word, PowerPoint, Excel and Outlook)

 

Environmental and Working Conditions

Normal internal office environment.  Travel estimated at 20% (can be up to 3-5 days or more in a month, including weekends, depending upon scheduling requirements).  The individual selected for this position must possess and maintain a valid driver’s license and be able to navigate areas of the country or abroad by using a map or other direction methods.  Ability to travel by car, airplane or other modes of transportation required.

 

Physical and Mental Requirements

Ability to carry out detailed and complex instructions; ability to interact with coworkers and public by telephone and in person as a member of a team to provide services to customers, both external and internal; ability to perform a variety of duties and to prioritize tasks to meet organizational needs.  Ability to clearly and concisely exchange ideas, facts and/or technical information and guidance in person, by telephone, email, fax or correspondence.  Physical requirements include: sight, hearing, sitting for four + hours a day, standing for one to two+ hours a day, stooping; skills essential for successful communications include speaking, writing and reading comprehension.

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