Boys & Girls Clubs of America

  • Asstistant Director Marketing - Academic Success

    Posted Date 1 week ago(5/17/2018 9:49 AM)
    Job ID
    2018-3100
    Category
    Marketing & Comm National
    Location
    Atlanta, GA
  • Overview

    Under the supervision of the Director of Marketing & Communications, the Assistant Director is responsible for strategic marketing and communications efforts aligned with BGCA’s premier initiatives – Academic Success (inclusive of STEM), and Healthy Lifestyles. These efforts aim to advance the organization’s brand equity and establish BGCA as a leading advocate for youth, specific to these areas of focus. This position is also responsible for delivering marketing & communications value to identified corporate partners that sponsor these initiatives.

    Responsibilities

    DUTIES AND RESPONSIBILITIES  

           

    Marketing & Communications

    • Demonstrate strong knowledge of marketing and communications with an expertise in tactical execution
    • Support BGCA’s marketing strategy and plan to advance the brand, demonstrate the impact of the Club experience and position BGCA as an expert in the youth development space
    • Support strategic marketing efforts on behalf of BGCA and corporate partnerships ensuring brand consistency and message in all external-facing marketing and communication efforts
    • Oversee implementation of strategic marketing plans including but not limited to advocacy, public relations, event management, social and digital, storytelling, branding and advertising efforts
    • Oversee efforts to scale and localize marketing activities for successful implementation within a federated model
    • Supports execution of annual plans and campaigns to elevate visibility of identified initiatives and Movement-facing marketing plans
    • Specific to role
    • Academic Success: Under the leadership of the Director of Marketing– Academic Success, support execution of annual marketing and communication plan to elevate Boys & Girls Clubs as a leading provider of after school programming that supports youth success in academics, with an emphasis on the arts and STEM.
    • Healthy Lifestyles: Under the leadership of the Director of Marketing– Healthy Lifestyles, support execution of annual marketing and communication plan to elevate Boys & Girls Clubs as a leading provider of after school programming that enables youth to lead a healthy lifestyle, inclusive of physical activities, nutrition, sports and recreation, and access to health services.

    Partnerships

    • Responsible for supporting marketing efforts related to corporate partnerships, sponsorships and strategic alliances
    • Supports execution for premier partnerships
    • Leads strategy and planning, and manages execution of deliverables for identified partnerships
    • Successfully executes partnership marketing plans to drive mutually beneficial objectives
    • Deliver excellence for identified sponsorships to ensure continued and increased support for mission
    • Activate partnerships to advance the BGCA brand marketing efforts
    • Ensure fulfillment of identified partner contracts and deliverables
    • Support reporting and budget management for assigned corporate partnerships

    Leadership and Collaboration:

    • Provide marketing counsel and guidance to internal and external stakeholders
    • Interface with internal and external stakeholders such as BGCA staff, Clubs, corporate partners, strategic alliances and others
    • Work collaboratively with corporate partners to develop and execute marketing plans and activate assets
    • Stay current on data, trends, competitive landscape and best practices related to marketing, public relations, social and digital media and youth development

    Support Business Operations:

    • Participate on cross-functional project teams
    • Demonstrate strong dedication to being a good steward of budget and donor dollars
    • Demonstrate BGCA mission driven values of integrity, collaboration, accountability, respect and excellence
    • Adhere to organizational policies and procedures as described in BGCA’s Employee Handbook, Ethics Policy and elsewhere

      

    Qualifications

    EDUCATION AND EXPERIENCE

    • Bachelor’s degree in marketing, advertising, communications, public relations, business administration and/or similar degree preferred
    • Minimum of 3-7 years of experience
    • Understanding of both marketing and communications functions
    • Strong tactical excellence leading integrated marketing and communications campaigns
    • Understanding of marketing strategy; ability and interest to grow in strategic acumen
    • Proven success producing high quality marketing activities that deliver upon identified goals on-time and on-budget
    • Proven track record in managing through complex issues to desired outcome
    • Strong ability to manage multiple projects, timelines and budgets with a commitment to high quality and attention to detail
    • Demonstrated success driving cross-functional teams toward completion of a project or common goal
    • Exceptional interpersonal and communication skills
    • Proficient in Microsoft Office (e.g. Word, PowerPoint, Excel and Outlook)

     

    Normal internal office environment.  Travel estimated at 20% (can be up to 3-5 days or more in a month, including weekends, depending upon scheduling requirements).  The individual selected for this position must possess and maintain a valid driver’s license and be able to navigate areas of the country or abroad by using a map or other direction methods.  Ability to travel by car, airplane or other modes of transportation required.

     

    Ability to carry out detailed and complex instructions; ability to interact with coworkers and public by telephone and in person as a member of a team to provide services to customers, both external and internal; ability to perform a variety of duties and to prioritize tasks to meet organizational needs.  Ability to clearly and concisely exchange ideas, facts and/or technical information and guidance in person, by telephone, email, fax or correspondence.  Physical requirements include: sight, hearing, sitting for four + hours a day, standing for one to two+ hours a day, stooping; skills essential for successful communications include speaking, writing and reading comprehension.

     

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed