Boys & Girls Clubs of America named "One of the Best Nonprofits to Work for in 2017, 2018 and 2019" Indeed.com

Boys & Girls Clubs of America is the nation's premier youth development organization. Our programs, training and services impact nearly 4 million children and teens every year. We are always looking for qualified professionals with a passion for improving young lives, as a member of our national staff.  We have strong values, embrace diversity and offer great benefits to allow our employees to maintain work/life balance.

LOCATION: This position is on-site, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)

JOB SUMMARY

The Director of Partnership Marketing leads integrated marketing for all partners headquartered in assigned region, representing a $10M+ portfolio of partnerships with top brands. It serves as marketing lead on the regional partnerships team, bringing a #OneTeam approach that contributes to regional and total revenue targets through stewardship of existing partners and successful solicitation of new partners. The position brings expertise in integrated marketing, leveraging public relations, digital, events, communications, content, and advertising, and marrying the goals of the partner and our organization to achieve mutually beneficial objectives. The role is responsible for partnership marketing excellence across the assigned portfolio, including leadership and development of direct report(s) on the regional partnership marketing team. Position reports to National Director of Partnership Marketing

The partnership marketing team is comprised of top-notch and well-rounded expert marketing and communications professionals, strong leaders experienced at interfacing with executives at all levels at global powerhouse brands, and passionate innovators who ideate and build campaigns that forge new ground. This position is part of a team that is advancing public interest on critical issues facing youth to create real impact for kids in communities nationwide.

Direct partnership marketing for regional portfolio of corporate & foundation sponsors

• Lead partnership marketing for all partners headquartered in assigned region, representing $10M+ portfolio of partnerships with top brands
• Develop deep understanding of partner business objectives and industry dynamics, and effectively integrate BGCA and partner goals to develop mutually beneficial, co-branded marketing plans
• Serve as marketing point for premier partnerships within the portfolio, leading planning and implementation
• Lead national marketing campaigns that leverage an expert integrated approach, including public relations, events, social and digital, content development, advocacy, communications, cause marketing and advertising
• Deliver expert marketing counsel that builds confidence and trust with stakeholders at all levels, including top executives at partner brands, media, local Club leadership and board members
• Lead with innovation and creativity, identifying and acting upon opportunities to deepen impact with key audiences
• Produce high-impact partnership marketing that elevates the value proposition for corporate investment in our mission, reinforces Boys & Girls Clubs of America’s leadership and attracts new supporters
• Serve as a passionate champion of the Boys & Girls Clubs brand and ensure brand consistency and messaging that best represents the partner and our organization
• Lead efforts to scale marketing activities for successful implementation within a federated model

Lead marketing for regional team, including supervision of direct report(s)

• Responsible for directing all partnership marketing for the regional portfolio, leading teams and vendors to deliver results that add value, ensuring marketing deliverables are executed with excellence, and acting as an impeccable steward of partnership resources
•  Provide ongoing leadership, coaching and development of partnership marketing direct report(s) to deliver excellence and contribute to regional revenue goals
•  Hire, train, supervise, evaluate and develop a successful high-functioning team according to BGCA’s policies and procedures
•  Reinforces a team culture grounded in BGCA’s organizational values
•  Develops and implements plans and processes that advance the work for greater efficiency and impact
•  Conduct and/or participate in state, regional, and national staff meetings and conferences

Achieve annual corporate partnership revenue goals

• Contribute to achievement of regional revenue goal of $10M+ and total corporate and cause revenue goal by bringing marketing expertise to partnership strategy planning, renewals/upgrades for existing partners, and solicitation and stewardship of new business development
• Lead with #OneTeam approach and work effectively with cross-functional teams including Resource Development, Youth Development, Marketing & Communications, Field Operations, Legal, local Clubs, etc.
• Maintain and demonstrate understanding of marketing, business, economic and corporate social responsibility trends – how they are evolving and expectations of companies and non-profits to address global and local issues, sharing timely information and learnings to broader team
• Bring marketing lens to prospect strategy and cultivation, and support development of solicitation(s)

Lead with #OneTeam approach to drive partnership stewardship, growth and engagement

• Contribute to annual business plans and ongoing analysis and performance tracking for partnerships, with an emphasis on marketing initiatives and a view on overall health and growth
• Collaborate with partnership team to deliver a customized and dynamic stewardship plan that adds value and deepens the partner relationship
• Take a proactive approach, leading with a service-oriented mindset, bringing solutions to overcome hurdles that may prevent success and display a relentless commitment to flawless execution and achievement
• Identify and act upon opportunities to deepen relationships with partners via engagement of partner channels, strategies that extend the relationship and pursuit of new opportunities
• Demonstrate BGCA mission-driven values of integrity, collaboration, accountability, respect and excellence
• Participate in additional projects and initiatives as assigned
• Adhere to organizational policies and procedures as described in BGCA’s Employee Handbook, Ethics Policy and elsewhere

SUPERVISION EXERCISED

• Direct supervisory responsibility for direct report(s)
• Expected to lead bodies of work with integrated teams (social, digital, communications, creative, content, brand, and agencies) – this would require comfort and experience managing up, down and across the organization

EDUCATION & EXPERIENCE

• Bachelor’s degree in marketing, advertising, communications, public relations and/or similar degree preferred
• Minimum of 7 years’ experience
• Supervisory experience preferred, including coaching and development of direct report(s)
• Demonstrated success serving as a team lead, effectively working closely with clients, executives and cross-functional leaders to achieve shared goals
• Demonstrated leadership in building relationships and stewarding key stakeholders to achieve business results
• Experience leading account teams within an agency setting considered a plus
• Proven experience leading integrated marketing plans with excellence, with expert-level execution and demonstrated proficiency in diverse disciplines, including public relations, content/storytelling and digital/social media
• Consistent record in managing-through complex or ambiguous issues among various stakeholders
• Expert ability to handle multiple projects, timelines and budgets while maintaining a professional demeanor and a commitment to excellent, detail-oriented work
• Advanced capabilities of Microsoft Office and other industry-relevant tools (e.g. Word, PowerPoint, Excel, Canva and Outlook)

SKILLS & TRAITS

• High-performance integrated marketing ability with deep working knowledge of diverse disciplines
• Able to build and articulate integrated strategies that benefit multiple stakeholders
• Service-oriented mind-set and team approach that emphasizes the benefit of winning together
• Exceptional interpersonal and communication skills, and ability to adapt message to the audience and lead through influence
• Commitment to professional growth and learning, and is positive and energetic towards new opportunities and challenges
• Easily gains trust and respect of others, brings a professional perspective with the experience to back up strategic viewpoints
• Establishes and maintains effective relationships with stakeholders, and leverages relationships to get work done
• Breaks down projects into tasks, develops schedules, makes assignments, organizes people and activities
• Able to manage a high volume of work by prioritizing effectively, maintaining composure and balancing stakeholders and deadlines effectively
• Is able to be nimble in planning, execution and approach to respond to changes in circumstances or demands while continuing to drive toward stated goal
• Able to navigate ambiguity and guide teammates to clarity, implementing strategic decision-making with a solution-oriented mindset
• Demonstrates professionalism and positive demeanor in all interactions
• Self-motivated and demonstrates a relentless pursuit of excellence

ENVIRONMENTAL & WORKING CONDITIONS

•  Normal internal working environment
• Approximately 25% travel (can be up to 3-5 days or more in a month, including weekends, depending upon scheduling requirements)
• The individual selected for this position must possess and maintain a valid driver’s license and be able to navigate areas of the country by using electric direction methods
• Ability to travel by car, airplane or other modes of transportation required