Join Our Team as Social Media Manager

About Us:

At Boys & Girls Clubs of America, we're more than an organization; we're a community dedicated to transforming lives. Our mission is to empower young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Our HR Mission is to support the success of our employees and strengthen BGCA, while our HR Vision is to attract, develop, recognize, and retain talent, fostering a people-first culture that empowers growth, inclusion, and engagement.

Click here, Working At BGCA, to hear from our President and CEO, Jim Clark, about what makes working at Boys & Girls Club of America (BGCA) so special.

LOCATION: This position is on-site, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)

JOB SUMMARY

We are seeking a highly skilled and creative Social Media Manager to support the strategy, planning, and execution of our social media presence across all major platforms. Reporting to the Social Media Director, this role is ideal for a social media and content strategist with experience in digital storytelling, brand management, and audience engagement. The Social Media Manager will help elevate brand visibility, strengthen community engagement, and develop compelling content that aligns with organizational goals. The ideal candidate blends strategic thinking with hands-on execution, bringing expertise in content ecosystems, data-informed decision-making, and cross-functional collaboration to deliver measurable impact for a mission-driven organization. 

ESSENTIAL FUNCTIONS

Social Media Strategy & Management 

• Support the development and execution of a comprehensive social media strategy that enhances brand awareness, drives engagement, and supports broader communications and marketing goals. 
• Manage day-to-day posting, scheduling, and community engagement across Facebook, Instagram, LinkedIn, X/Twitter, TikTok, and emerging platforms. 
• Maintain and optimize platform-specific content calendars, ensuring consistency in tone, visuals, and message. 

Content Creation & Digital Storytelling 

• Create high-performing content, including graphics, videos, social toolkits, stories, reels, and copywriting tailored to each channel. 
• Translate complex programmatic or research findings into clear, compelling, audience-friendly narratives. 
• Support visual direction for social content, incorporating UX and design best practices to maximize engagement. 

Brand Building & Reputation Management 

• Ensure all content aligns with brand guidelines, visual identity, and strategic messaging. 
• Monitor online conversations, manage community feedback, and escalate issues as needed to mitigate reputational risk. 
• Support crisis communications response by flagging issues

Analytics, Optimization & Reporting 

• Track KPIs including engagement, reach, impressions, click-through rates, sentiment, and conversions—and use insights to inform recommendations. 
• Utilize tools such as Google Analytics, Sprout, and platform dashboards to produce monthly performance reports. 
• Analyze trends and continuously identify opportunities to deepen follower engagement. 

Campaign Strategy & Cross-Functional Collaboration 

• Partner with the Social Media Director, Partnership Marketing, Creative, and leadership teams to support major announcements, campaigns, launches, and thought leadership moments. 
• Develop social amplification plans for events, conferences, fundraising campaigns, and brand initiatives. 
• Collaborate with partners and internal teams to source authentic stories and field-informed content. 

Thought Leadership Support 

• Package stories, key messages, and media wins into high-impact social posts that strengthen organizational credibility. 

 Creative Direction & Asset Development 

• Support the creation of social-first visual design assets, including branded graphics, motion assets, templates, and campaign materials. 

• Maintain consistent storytelling across digital platforms through thoughtful integration of brand voice, visuals, and UX-driven design. 

ADDITIONAL RESPONSIBILITIES

• Perform special projects as assigned
• Demonstrate BGCA’s ICARE values, while demonstrating integrity and inclusion at work, each day
• Adhere to organizational policies and procedures as described in BGCA's Employee Handbook, Ethics Policy and elsewhere.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Communications, Marketing, English, Journalism, Public Relations, or a related field. 
• 3–5+ years of experience managing social media for an organization, agency, brand, or mission-driven client.

SKILLS

• Experience with a variety of social media platforms (i.e. Facebook, Instagram, Twitter, LinkedIn, etc.) required
• Experience with social ad tools (i.e. Facebook Ad Manager, Twitter Ads, LinkedIn Campaigns, and Google Ads)
• Intermediate Excel skills
• Proven track record of innovative, solution-oriented thinking and ability to envision and forge new pathways to drive greater return on investment, particularly within resource-challenged circumstances.
• Strong interpersonal skills with demonstrated ability to manage relationships and navigate complex situations for resolution that benefits all parties
• Strong project management leadership skills, including critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meet deadlines
• Strong written and verbal communication skills
• Possesses a bias for action and avoids workplace distraction

ABILITIES

• Physical requirements include: sight, hearing, sitting for four-plus hours a day, walking, or by other means, traveling throughout the BGCA building to meet with staff and management or deliver materials; standing, stooping; and skills essential for successful communication, including speaking, writing, and reading comprehension.  Ability to clearly and concisely exchange ideas, facts, and/or design concerns with co-workers, other BGCA staff, and vendors either directly or indirectly.  Ability to demonstrate judgment and execute sound decisions. 

ENVIRONMENTAL & WORKING CONDITIONS

• Normal Office Environment
• BGCA offers a hybrid/partial work from home policy (up to two days per week) with approval from supervisor
• Travel estimated at up to 10% (can be up to 1 – 2 days or more in a month, including weekends, depending upon scheduling requirements